Architecting High-Scale Systems.
Founder of Veevi AI.
15+ years engineering high-throughput backend infrastructure, SaaS engines, and database systems. Currently building Veevi—bringing secure, zero-custody financial routing to independent agencies.
professional experience in software engineering
handling high-volume transaction systems
application speed improvements delivered
engineers mentored and led
Systems that get out of the way.
// CODE DEPTH: 15+ YEARS
// KEY FOCUS: RUTHLESS SIMPLIFICATION
// LOCATION: AHMEDABAD, IN (REMOTE)
For the past 15 years, I've worked behind the scenes as a system architect. I've designed backends that process 100,000+ daily financial transactions, resolved complex bottlenecks in game servers, and refactored e-commerce data structures to scale under load.
Over a decade of writing code taught me an important truth: most software is built with unnecessary bloat. We train users to tolerate cluttered dashboards, manual forms, and friction-filled flows for simple tasks.
My core engineering approach is ruthless simplification. The best interface is often no interface at all—technology should function as an invisible layer that executes user intent directly.
This perspective led to the creation of Veevi AI. I adapted the robust, secure frameworks I built for enterprise billing and fleet management systems into a headless, zero-custody routing engine.
"Whether designing microservices for a high-growth startup, consulting on scalable cloud infrastructure, or pushing code for my own SaaS, the mission is identical: eliminate the friction between intent and outcome."
Architectural Focus & System Core
Bringing technical clarity and high performance to complex applications, ensuring fast deployment and clean code.
MVP Development
Helping startups go from 0 to 1 quickly. Rapid prototyping and iterative development to validate your ideas and get to market fast.
Full-Stack Engineering
Scalable architecture built on battle-tested technologies. From database design to API development to frontend implementation.
AI Integration
Practical AI solutions that add real business value—like bypassing complex software dashboards entirely using LLMs and natural language processing.
Interactive Architecture Playground
Select a production pipeline to explore simulated data routing flows, architectural bottlenecks, and critical design decisions.
Client Voice Intent
Role: Voice transcription ingestion
Parsing natural language voice transcripts for financial intent without keeping client voice files in storage.
Custom serverless preprocessing that extracts intent parameters locally, discarding binary media immediately.
Case Studies & Production Logs
A breakdown of critical technical problems solved, architectural interventions, and direct, audited business results.
Enterprise Billing System
SME factory needed fast invoice generation with custom pricing per customer but existing solutions were too slow and inflexible.
Developed a LAN-based billing system deployed locally on their network with CI/CD implemented for seamless updates, customer-specific pricing rules, and automated PDF generation.
Reduced invoice generation time by 80%, eliminated manual pricing errors, and has been running flawlessly since 2016.
{
"target_arch": "LAN-decentralized client",
"deployment": "On-prem server + SSH CD",
"performance": "Invoice latency: 45ms",
"data_integrity": "Atomic transactions",
"active_since": "2016 (Zero failures)"
} Multichannel E-commerce System
Sellers struggled to manage inventory and pricing across 30+ marketplaces, leading to overselling and pricing inconsistencies.
Architected a unified platform with automatic price adjustments based on supply-demand, centralized inventory management, and real-time sync across all channels.
Processing 10,000+ orders and 100,000+ inventory transactions daily with 99.9% accuracy
{
"daily_throughput": "100,000+ writes/day",
"queue_driver": "AWS SQS // FIFO queues",
"distributed_lock": "Redis Redlock cluster",
"api_sync": "30+ marketplace endpoints",
"accuracy_level": "99.9% stock matching"
} Healthcare Assessment Platform
Healthcare providers lacked tools to assess student mental, physical, and emotional health efficiently, missing critical warning signs.
Built a comprehensive questionnaire system with customizable assessments, real-time feedback, and automated urgent notifications for critical issues like suicidal tendencies and bullying.
Enabled early intervention for at-risk students, reducing response time to critical issues by 70%
{
"triage_response": "Immediate warning triggers",
"latency": "Real-time dispatch < 10ms",
"security_mode": "Strict HIPAA isolation",
"early_intervention": "+70% response speed"
} Expert Consultation Platform
Users seeking expert advice on health, finances, and relationships had no unified platform to connect with verified professionals.
Created an online consultation platform with Q&A forums, expert verification, and integrated scheduling with IVR-based call booking.
Connected 5,000+ users with verified experts across multiple domains
{
"telephony_core": "IVR + Asterisk gateway",
"booking_scheduler": "Double-booking guard",
"expert_nodes": "5,000+ verified listings",
"api_framework": "Slim API micro-gateway"
} Fleet Management System
EY LLP India needed to efficiently manage cab bookings for guests and employees while tracking usage and contractor payments.
Built a scheduling system with vehicle type selection, automated billing based on fleet usage, and real-time vehicle tracking via Google Maps.
Streamlined fleet operations, reducing booking time by 60% and improving billing accuracy
{
"client_scope": "EY LLP India // Enterprise",
"geo_tracking": "Google Maps API sync",
"billing_engine": "Contractor ledger auto-match",
"scheduling_efficiency": "-60% queue booking"
} Architectural Tech Stack
A breakdown of frameworks, runtimes, and storage layers aligned with production scalability.
FRONTEND
APPLICATIONS & CUSTOM INTERFACES
BACKEND
SERVICES, RUNTIMES & BUSINESS LOGIC
INFRASTRUCTURE
INFRASTRUCTURE, DATA & ORCHESTRATION
Professional Ledger
A timeline of server environments, team leadership, and product launches.
Principal Consultant
ADRORA SOFTWARE LLP // Ahmedabad
- > Spearhead 0 to 1 application development for new products
- > Create and architect scalable solutions for diverse business needs
- > Develop and integrate AI-powered features and workflows
- > Build and launch robust SaaS-based applications
Senior Software Engineer
Scopely // Bengaluru
- > Built scalable backend systems for gaming platforms
- > Optimized database queries achieving 10x performance gains
- > Implemented event-driven architecture using AWS services
- > Championed clean code principles and code review standards
Senior Software Engineer - Project Lead
Eastern Enterprise LLP // Remote
- > Led development of enterprise web applications
- > Architected scalable solutions for high-traffic systems
- > Managed cross-functional teams and project deliverables
- > Implemented best practices for code quality and testing
Senior Software Engineer - Project Lead
TOPS Infosolutions Pvt. Ltd. // Ahmedabad
- > Delivered multiple client projects using Laravel and PHP
- > Built e-commerce solutions handling thousands of daily orders
- > Optimized application performance and database efficiency
- > Trained junior developers on development best practices
Project Manager
W3Coding Labs // New Delhi
- > Managed end-to-end project delivery for web applications
- > Coordinated with clients to gather requirements and deliver solutions
- > Led team of developers ensuring timely project completion
- > Implemented agile methodologies improving delivery speed
Freelance IT Consultant
Innovative Jumbo // Punjab / New Delhi
- > Provided IT consulting for small and medium businesses
- > Developed custom web applications and WordPress sites
- > Managed client relationships and project requirements
- > Delivered solutions for diverse industry verticals